Digital Media Specialist

Job Description

Overview & Responsibilities

Feld Advertising is looking for a Digital Media Specialist to plan, execute and optimize digital media campaigns for our clients. The ideal candidate is a natural self-starter who enjoys working in a collaborative environment. This person should be proficient at planning, executing, and optimizing paid digital media campaigns across multiple platforms, and is proactive, detail-oriented, and organized.

Responsibilities include, but are not limited to the following:

  • Lead overall strategic paid digital campaign planning and execution processes with oversight from Media Director

  • Develop digital objectives, strategies, and media plans that deliver on client's marketing goals

  • Lead digital media buying processes: create and issue RFPs, manage vendor correspondence, evaluate proposals, negotiate pricing and buy elements, and select partners across video, display, and social digital channels.

  • Lead set-up of campaigns in buy management software including self-serve digital platforms for social, display and video

  • Develop and traffic tags for digital media campaigns

  • Collaborate with team members to manage budgets and workflow, track timelines and deliverables

  • Lead campaign reporting and analysis, recommend and execute optimizations, and negotiate make-goods and credits 

  • Proactively monitor and share relevant digital trends and marketing news with team and clients 

  • Immerse in clients' businesses, industries and competitors, and leverage that knowledge to help generate new ideas to strategically grow clients' businesses

  • Effectively communicate and interact with clients in a way that positively impacts the agency relationship

  • Handle multiple tasks easily, consistently meeting or exceeding deadlines

  • Collaborate with team members throughout the planning process to foster, facilitate and consistently deliver multi-channel programs that are on strategy, on time, and on budget


Qualifications

  • Bachelor's degree

  • Minimum of 4-6 years of experience at media agency as a digital media planner/buyer

  • Solid expertise with multiple online media channels including programmatic display and video, and social media marketing

  • Experience with different pricing models (CPA, CPM, CPC, CPL)

  • Experience with website tagging and tracking

  • Skill with third-party ad delivery technology (DCM), campaign monitoring (MOAT, IAS, DoubleVerify) and social listening tools. 

  • In-depth experience with digital vendors, platforms and DSPs, including DV360, Trade Desk, and social platforms, Facebook, Instagram, and Linkedin.

  • Ability to manage projects, problem solve and lead flawless execution of media plans from start to finish

  • Experience with analytics and reporting/dashboard tools; ability to analyze and pull actionable insights

  • Ability to effectively manage, prioritize and report on multiple projects simultaneously under tight deadlines

  • Excellent interpersonal, presentation, writing, and listening skills, including ability to clearly and concisely communicate to client and all team members

  • Exemplary problem-solving skills, using solid judgment to thoroughly analyze various options before making a decision

  • Ability to articulate and defend agency's recommendations and points of view through data and sound rationale

  • Advanced skills with Microsoft Word, Excel, PowerPoint


Compensation

Feld is an established (20+ years in business), yet rapidly growing, full-service advertising agency. We are looking for candidates who are excited by the growth opportunity provided. We will offer a competitive total compensation package to the right candidates, with a salary starting at $65,000 commensurate with skills and experience. This role can either be based at our San Francisco office (hybrid work model) or fully remote.

Benefits

Feld offers full medical benefits (Blue Shield of California PPO plans) including dental and vision coverage. Other benefits include 401K with company matching, flexible paid time off, cell phone reimbursement, commuter benefits for local employees and gym/wellness reimbursement.


About Feld 


Feld Advertising is an advertising agency driven by accountability. We specialize in harnessing the power of TV and video on any screen to sell our clients' products and services. Our goal in servicing our clients is simple: acquire profitable customers today while simultaneously building the brand over time.  

Feld's production arm, Graphite Films, has produced 3,500+ TV commercials as well as digital video, social content, and corporate how-to videos which have contributed to the creation of new market opportunities across streaming, OTT, and linear broadcast for our clients.

With over 20 years of advertising experience in different verticals, with clients from Fortune 500 companies including Bank of America, Abbott, AT&T, Blue Cross/Blue Shield, match.com, and NewDay USA, as well as over 35 startups from Zulily, Madison-Reed, RV Share, and more.

Feld has a staff of 30+ advertising professionals, with backgrounds from many renowned agencies, and is headquartered in downtown San Francisco.

www.feldadvertising.com